Talking to yourself is the preserve of mad men, right? Not according to a new study, which reveals that the seemingly irrational act of chatting to oneself actually improves cognitive function. 
The research, carried out by Gary Lupyan and Daniel Swingley,
 was inspired the pair's experiences of seeing people audibly muttering 
to themselves when trying to find items on supermarket shelves. To test 
whether speaking to oneself was actually beneficial, Lupyan and Swingley
 devised a set of experiments.
In one experiment, volunteers were
 shown 20 pictures of everyday objects of the same kind and asked to 
search out a specific one. Initially participants were shown a piece of 
text telling them which object to find and left to complete the task in 
silence. Then, in subsequent tests involving different objects, the 
participants were asked to repeatedly say the name of the object they 
were searching for. Across the board, the objects were found more 
quickly when participants were speaking to themselves.
In a 
second experiment, the volunteers were made to perform a virtual 
shopping task. Here, they were presented with a wide range of objects 
typically found in a supermarket, and asked to locate a particular item.
 Again, they performed this task in silence and whilst talking to 
themselves. Again, when participants spoke to themselves they found the 
object more quickly—but only when they were familiar with the name. So, 
repeating the word "coke" helps you zero-in cola, but muttering "RIM 
PlayBook" if you've never heard of one—and who has?—won't help you find 
one any quicker. The results are published in the Quarterly Journal of Experimental Psychology.






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